寶儷優(yōu)亞洲首席運(yùn)營(yíng)官Al Negahban：質(zhì)量保證品牌

　　第十六屆中國(guó)國(guó)際地面材料及鋪裝技術(shù)展覽會(huì)于2014年3月25-27日在上海新國(guó)際博覽中心隆重舉行。作為地板行業(yè)內(nèi)的年度盛事，屆時(shí)業(yè)內(nèi)眾多地板企業(yè)紛紛亮相，力求通過(guò)展會(huì)營(yíng)銷(xiāo)宣傳產(chǎn)品、擴(kuò)大招商，從而提升品牌形象。中華地板網(wǎng)特派專(zhuān)業(yè)媒體團(tuán)隊(duì)，對(duì)此次展會(huì)進(jìn)行全方位詳細(xì)、權(quán)威報(bào)道。

　　在2014年第十六屆中國(guó)國(guó)際地面材料及鋪裝技術(shù)展覽會(huì)上，中華地板網(wǎng)作為受邀專(zhuān)業(yè)媒體，對(duì)此次展會(huì)進(jìn)行了現(xiàn)場(chǎng)直播，并對(duì)寶儷優(yōu)亞洲首席運(yùn)營(yíng)官Al Negahban進(jìn)行了獨(dú)家專(zhuān)訪。

　　采訪時(shí)間：2014年3月25日

　　采訪地點(diǎn)：上海新國(guó)際博覽中心

　　采訪人物：寶儷優(yōu)亞洲首席運(yùn)營(yíng)官Al Negahban 　

　　寶儷優(yōu)地板第十六屆中國(guó)國(guó)際地面材料及鋪裝技術(shù)展覽會(huì)展位

　?。?013年，地板質(zhì)量的黑榜事件一直是行業(yè)內(nèi)關(guān)注的焦點(diǎn)，我們企業(yè)是如何保證給客戶提供質(zhì)量可靠的產(chǎn)品呢?

　　In 2013，the quality is the biggest concern because of the “quality black list”, is there any promise or guarantee to our customer from Beaulieu Asia?

　　【寶儷優(yōu) Al Negahban】： we are committed to the quality, and because of that, we are working with the third-party control company, we increased quality about 80% better than 2012, this year, we had only less than 5% rejected. The quality is improving.

　　寶儷優(yōu)始終注重質(zhì)量，因此我們長(zhǎng)期和第三方檢測(cè)公司合作嚴(yán)格把控質(zhì)量關(guān)，相比較2012年，寶儷優(yōu)的產(chǎn)品不合格幾率大幅降低,控制在5%之內(nèi)，表明我們的產(chǎn)品質(zhì)量有大幅度提高。

　　寶儷優(yōu)亞洲首席運(yùn)營(yíng)官Al Negahban 

　?。?013年是地板行業(yè)復(fù)蘇的一年，寶儷優(yōu)對(duì)2014年的發(fā)展趨勢(shì)有什么看法?

　　2013 is the year of recovering for flooring industry, what would you expect in 2014?

　　【寶儷優(yōu)Al Negahban】：In 2014, we are looking for a big growth, especially in LVT,PVC flooring and hardwood, we focus on quality, inspection, and we provide the best style of products in the market.

　　2014年，我們期望更大的進(jìn)步和突破，尤其是塑膠地板和實(shí)木地板，我們注重質(zhì)量以及產(chǎn)品檢驗(yàn)，新的一年我們會(huì)將最好的地板帶給市場(chǎng)。

　?。好鎸?duì)成本壓力，行業(yè)內(nèi)人士認(rèn)為通過(guò)增加產(chǎn)品的附加值來(lái)提升品牌效應(yīng)，同時(shí)也能減少成本壓力，寶儷優(yōu)亞洲對(duì)此有什么規(guī)劃呢?

　　For the rising cost-pressure, the industry veteran think bringing added-value product through brand is the effective way to reduce the cost-pressure, what do you think and what would you suggest?

　　【寶儷優(yōu) Al Negahban】：Beaulieu is well-known Brand in North America，Asia and Europe, we are focusing on branding better and better, the brand will be added with the quality and inspection.

　　寶儷優(yōu)在北美，亞洲和歐洲的知名度很高，我們的品牌規(guī)劃越來(lái)越好，我認(rèn)為質(zhì)量保證品牌。

　　寶儷優(yōu)亞洲首席運(yùn)營(yíng)官Al Negahban與中華地板網(wǎng)記者合影

　?。航柚囊痪湓挘?0，90作為家居消費(fèi)的主力軍正改變著消費(fèi)模式，寶儷優(yōu)是否有相應(yīng)的產(chǎn)品來(lái)滿足消費(fèi)者的需求?

　　The founder of Alibaba, Mr. Ma Yun says: the young generation as the main force for the flooring market, they bring the new consumption pattern, how do we satisfy the young consumers?

　　【寶儷優(yōu) Al Negahban】：We are focusing on the style, colors, and we have a professional team, we strongly believe the color will be the main concern, Chinese consumers are changing now, they want better color, better style, and we will be there to provide the best style and color in the market.

　　我們注重產(chǎn)品的風(fēng)格以及顏色，寶儷優(yōu)擁有最專(zhuān)業(yè)的設(shè)計(jì)團(tuán)隊(duì)，中國(guó)消費(fèi)者的消費(fèi)習(xí)慣變了，他們要求更好的風(fēng)格，更好的顏色，我們會(huì)為消費(fèi)者提供最好的產(chǎn)品。